Privacy Policy

This privacy policy (the “Policy”) governs your use of the Reco mobile software application, doing business as Reco (the "Application"), created by Indigo Books & Music Inc. The Policy also covers your use of the Reco website (, the “Site”).

The Policy describes the following:

  1. What information is collected from you through the Application
  2. How we use that information
  3. How the information may be shared (by you and by us)
  4. How we store & protect your information and the choices available to you regarding our use of your information
  5. How we communicate with you and how you can opt-out of these communications
  6. A reminder about Children’s use of this Application
  7. How we respond to Do Not Track signals
  8. Your California Privacy rights
  9. How we treat links to third party websites and applications
  10. When and how we’ll make changes to this Policy
  11. How you can contact us

1. Information Collection

A. What types of information am I required to provide?

In order to use the Application, you will first need to sign-up for a Reco account. Only registered users can use all of the features of the Application.

During the account sign-up process we’ll collect certain required information, as well as give you the option to provide non-required information (such as last name, profile photo and interests). This information includes:

  • First Name
  • Last Name
  • Email Address
  • Account @username
  • Account Password
  • Profile Photo
  • Interests and Favourite Genres

When you share content by posting book reviews and making recommendations, we collect the content of those reviews and recommendations. We also collect your information when you contact us for assistance or provide us with feedback.

B. Is any other information collected from me?

The Application may automatically collect and store certain information, including information about the way you use the Application (including search queries), the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, and your mobile operating system.

2. Information Use

A. How do you use the information that I provide?

We collect your information for the following purposes:

  • To operate, analyze, develop or improve the Application
  • To administer account profiles, including updating and tracking users’ influence through their Reco score and status
  • To communicate with users, including responding to inquiries, delivering administrative notices, and resolving disputes and troubleshooting problems
  • To understand users’ activity and information needs and preferences, and to offer users relevant information, products, services and rewards to meet those needs and interests
  • To improve our marketing and promotional efforts
  • To operate and customize the Application’s user matching recommendation logic, creating personalized recommendations for books that we believe are relevant to your interests
  • To maintain security and enforce our legal rights, including those in the Terms of Use which can be found by going to: Reco Terms

By providing your information to us, you consent to our use of the information for these purposes.

Certain automatically collected information is aggregated and used to help us provide more useful information to Application users and to understand which recommendations and services are of most interest. Aggregated information is not considered personal information for the purposes of this Policy.

3. Information Sharing

A. How is my information shared with other users?

Your first name, last name, username and photo are searchable and displayed to all users of the Application. Certain other information about your activities on the Application is also visible and shared with other users, including any recommendations or comments that you’ve posted, the list of user accounts that you are ‘following’, and which user accounts are ‘following’ you.

You are solely responsible for the content of any postings that you make on the Application.

B. Do you share my information with any Third Parties?

We will share your information with third parties only in the ways that are described in this Policy. The Application may provide functionality to purchase books through affiliated third party partners, in which case we will provide them only with the information necessary to redirect you to their websites and for these third parties to complete your requested transaction. Otherwise, only aggregated, de-identified data is periodically transmitted to external service providers to help us improve the Application, the Site and our service. Contractual or other appropriate means are always used to ensure third party compliance with this Policy and all applicable privacy laws.

C. Is my information shared in any other manner?

We may share your information as required by law, such as to comply with a government request or similar legal process, or when we believe in good faith that disclosure is necessary to investigate fraud, protect our rights, and protect your safety or the safety of others.

We may buy or sell all or a portion of our business. If the Application or Site are involved in a merger, acquisition, or sale of all or a portion of Reco’s assets, information about our customers is usually one of the transferred business assets. If this occurs, you will be notified via email and/or a prominent notice on the Site or Application of any change in ownership or uses of this information, as well as any choices you may have regarding your information. We may also transfer this information is a corporate reorganization or other business transaction.

4. Managing Your Information

A. How do I edit my information?

Information and content that you make public and share with other Application users (e.g., posting comments & making recommendations) generally cannot be removed.

If you’d like to: (i) change or correct; (ii) delete; or (iii) express any concern about your information that we’ve collected via the Application, please contact us at [email protected] and we will respond in a reasonable period of time. Please note that some or all of the information you provide may be required in order for the Application to function properly.

B. What are my opt-out rights regarding my information?

You can easily stop all collection of information by the Application by uninstalling the Application. You may use the standard uninstall processes associated with your mobile device. You can also request that your Reco account be closed via email, at [email protected] This request will result in the deletion of your Reco profile and any comments you may have posted from our Application.

C. How long do you retain my Information?

We will retain the information you provide for as long as you use the Application and for a reasonable time thereafter in order to provide a rewarding user experience and to allow certain features of the Application to function. Deleted account information may persist in backup copies for a reasonable period of time but will not be generally available to other Application users.

Certain automatically collected information (such as mobile device characteristics) may be retained for a shorter period or we may store it in aggregate, non-personally identifiable format.

Notice Regarding Information Storage Location: Your information is stored in the United States of America and may be transferred to other countries in which our service providers are located. Your personal information will also be subject to the laws of those jurisdictions, which may be different from the laws of the jurisdiction in which you are resident.

D. What steps do you take to protect my information?

We take precautions to protect your information by providing physical, electronic, and procedural safeguards to protect the information collected on the Application. Access to personal information is restricted to individuals who need the information to perform a specific job (for example, customer service). The computers/servers in which we store personally identifiable information are kept in a secure environment.

Please be aware that, although we endeavor to provide reasonable security for all information we collect and store, no security system can prevent all potential security breaches.

5. Email & Notifications

A. Will you be sending me email? How can I opt-out?

When you register for your Reco account, you provide us with your consent to send you email to keep you informed about the Application and Site. Unless you ask us not to, we may contact you via email in the future related to your account, new services and in order to keep you updated about important changes to the Application, the Site, the Terms of Use or this Policy.

EMAIL OPT-OUT: You can unsubscribe from future emails by simply clicking the unsubscribe link in an email or you can request to opt-out by sending an email to [email protected]

B. Do you send any other notifications? How can I opt out?

The Application uses push notifications to keep you informed of activity on your account, including receipt of new recommendations or comments from other users. If you no longer wish to receive push notifications, opt-out at any time by disabling the notifications through the permissions & settings on your mobile device.

6. Children’s Privacy

We do not use the Application to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at [email protected] We will delete such information from our files within a reasonable time.

7. How We Respond to Do Not Track Signals

Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Certain legal obligations require that we disclose how websites we operate react to Do Not Track signals. The Site does not currently change the way it operates based upon detection of a Do Not Track or similar signal.

8. California Privacy

California Civil Code Section 1798.83 permits users of our Application and Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e­mail to [email protected]

9. Links

The Site and the Application may contain links to other third party websites, including affiliated e-commerce websites. We are not responsible for the content or privacy practices of such other websites. We encourage you to learn and be aware of the privacy practices of those third parties.

10. Changes

This Policy may be updated from time to time for any reason. If we make a change to the Policy, we will notify you of the change by posting the new Policy here and informing you via email.

11. Contact Us

If you have any questions or concerns about the Policy or privacy while using the Application or the Site, please contact us via email at [email protected]